When it
comes to personal branding, Shannon Skinner has managed to create a brand that
is authentic to her passions and purpose. Her resume is quite extensive: creator/
host of a talk show, author, inspirational speaker and public relations
professional. When it comes to introducing yourself as an artist to the world, Shannon
understands the value of being your own promoter, showing the world exactly who
you are and going for what you want despite the fear that may try to convince
you to sit in standstill. I’m so happy to have Shannon come speak at The
Millionaire Artist workshop on February 2nd!
Here are 3 lessons I believe Shannon will be
able to offer you all:
On pursuing your
dreams despite the fear
When I had the idea of creating my talk show Extraordinary
Women TV with Shannon Skinner, I had a lot of fear and, although I knew I
would do it "one day," I was waiting for all the conditions to be
right. I had envisioned doing something like this since I was a child, as I was
born and raised in a family of television broadcasters. I spent much of my
youth in a television station. But instead of doing it, I sat on the idea.
Fast-forward...one beautiful summer evening in 2010, a good friend of mine gave
me some bad news: he had less than one year to live. Shocked and saddened, I
later asked myself a question: "If I had one year to live, what would I
do?" That quality question pushed me past my fears and other obstacles,
and within a short time I birthed my show -- and my new career was started. I
since realized that conditions will rarely be right to follow your heart, so
you just have to do it.
The importance of having an inspirational source to continually refer to when needed
"The Whispering Heart: Your Inner Guide
to Creativity" is a book I wrote a few years ago. It is my favourite book,
not because I wrote it, but because I keep re-reading it to take my own advice
when I need a courage boost or clarity.
Putting your best foot
forward & creating a great impression is just as much about creating the
right appearance as it is about your talent.
The best advice I’ve received in this industry is to never wear
short skirts or dresses for television interviews.
Artist Tip #4: Nobody Knows My Name! Tell the World Who You Are!
It's never too early to tell the world what you do and who
you are! Usually when I start working with my coaching clients, their first
complaint and biggest concern they share is that no one knows who they are!
They then proceed to tell me they aren't "big" enough yet, to have
a following or it too soon to think about branding themselves!!!
Well, how do you think you are going to start to build a following
unless you start today???
When I first started in the business, my first show was in a
Brampton Public Library, I had about four people in the audience! And two of
them were family members who felt sorry for me, so they showed up! But even
back then I knew the importance of branding and building my audience. I
faithfully mailed out flyers, and newsletters monthly! Yes mailed them! Licked
envelopes! Remember those days?! There was no internet or Facebook back then!
My shows eventually grew from 4 people to 10, to 100, to
1000, and now 'da Kink in my hair theatrical show has been seen by over 125,000
people! Not bad for a person who had four people at her first show!
START TODAY--- start to think about how to build your
audience and how to find clients for your work. Start by buying your domain
name, start a fan page on Facebook, get a twitter account, get a Youtube
channel, create a website, start a blog... Let people know what you are
doing!
At the workshop I will give several valuable tips on how to
grow your audience and how to let the world know who you are! I will also let
you know a secret tip on how to immediately make your brand/ yourself look more
professional! It works every time trust me! See you there!
****** Today's give away, the seventh person to Facebook me and
say, “I want to know how to get paid and paid now!” will win a ticket to my
Millionaire Artist workshop!
